As beauty canons are slightly changing and adapt differently to cultures, we also tend, in the interests of economizing our cognitive energy and integrating ourselves into our social niche, to consider a woman attractive simply because many people considers her attractive.
And that a large number of people consider a person beautiful usually has to do with two factors . Namely: 1) that these factors are associated with fertility, health and a good provision of resources; and 2) that these factors are scarce, exclusive, difficult to obtain, so that many try to achieve them but very few succeed.
What they say about me
The opinion of others influences the perception of the beauty of others in such a way that it is even neurobiologically detected in the brain, as suggested by a study carried out by a team of psychologists from Harvard University led by Jamil Zeki that was published in Psychological Science . In the study, photographs of 180 women were challenged by 14 young men while they underwent a brain scan.
Depending on how other volunteers had previously rated those same faces, the fourteen young people not only valued the faces in one way or another, but looking at these faces produced a definitive effect on those brain regions that were related to the concept of reward. .
According to the researchers themselves, the same neural structures involved in assessing certain matters, such as the beauty or good taste of a food or drink, are put into operation when we feel in agreement with the opinion of others . However, as has been said, this opinion of others may not only be based on universal beauty traits associated with health or fertility, but also with scarcity, exclusivity and handicap. In the words of Ulrich Renz in his book The Science of Beauty :
All kinds of loads and discomforts can be used to indicate a status: narrow collars with strangling ties, excessively tight jackets, if possible accompanied (for lovers of a higher handicap) by a vest and with forty degrees in the shade. Or you can also use slippery soles, high heels that prevent proper walking and delicate materials that must, of course, be expensive and that cannot be washed in the washing machine.